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The talk, between the head of a

19th October 1911
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Page 16, 19th October 1911 — The talk, between the head of a
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Which of the following most accurately describes the problem?

ry successful concern and myself, had drifted on to the question of sending out circulars by the motor trade, and I was maintaining that circulars mostly were not read, certainly not by the busy man, unless the circular happened to arrive at an opportune time.

MY friend went. on to observe, as I thought, very shrewdly, that they made both commercial motors and pleasure cars and he took care that the printed matter relating to the pleasure vehicles was despatched so as to arrive on the Friday night, or Saturday, when business was practically over for the week, when peaceful holiday thoughts were uppermost and paterfamilias was then probably in the "mood to talk over " the call of the road with his consort, as they turned over the alluring pages of circular or catalogue ; the battle was then half won, but let that circular reach him on Monday morning, When his thoughts had switched round seriously to bread-winning, and it received short shrift. Monday morning, now, according to illy friend, is the psychological moment for the circular relating to the motorvan or lorry, as the individual case may warrant Then will the business man concentrate his thoughts on new schemes for the betterment of commercial methods, the fresh week is opening. his mind is more receptive, and the last word which you have skilfully prepared for him is likely to produce the right effect. Reports of an intended American invasion with motorvans reaches one's ears ; in fact., one model is supposed to be on its way here, and the price is to be phenomenally low. I also hear of a French vehicle which is to be handled by a gentleman extremely well known iii motoring circles who is at pre

sent identified with a business quite far removed from motorvans. I am not allowed to give any details at the moment, but I hear wondrous accounts of a year's trial which has taken place in England with this French vehicle ; think it covered 15,000 miles at a cost of about a shilling for mechanical repairs—a result which has convinced the very astute individual to whom I have referred that the time is ripe for taking up its selling, and he judges they can be disposed of with as little ceremony and

after-trouble as you would experience in selling hats. Well, nous vcrrons, but 1 have ventured to say to him that. such a state oi

things is highly desirable. * * * It was put to me, at the Brewers' Exhibition, that there were exactly the same number of commercialvehicle exhibits as at the last Manchester Show. I have not the records at hand to confirm this, but my informant hails from the Manchester quarter, and, moreover, took a prominent part in that display, so it is doubtless correct. This is, of course, exclusive of tire firms and accessory exhibits, but the fact that vehicle concerns are recognizing the annual Islington market would seem to show there are vast. possibilities in the brewery and allied trades, Mr. Lloyd George notwithstanding. Up to Tuesday evening the new Alley and MacLellan wagon had not arrived, owing to a breakdown on the railway At Foden's stand I met Mr. Brassington, of the Eastern Motor Wagon Co., and it was of interest to hear that he had just made a contract with Whitbread's for the use of 10 motor wagons for the next seven years--surely a record in haulage contracts, and of these nine are Fodens and the tenth a Straker. Leyland Motors, Ltd., and Mann's occupy their old positions, and newcomers, with good positions, are Thornycroft's and Clayton's of Huddersfield; the latter are out of the main hall, being relegated to the "arctic atmosphere of the annexe," to use Mr. Lawton Goodman's classic phrase. The securing of photographs was no easy job, by the way.

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Locations: Manchester

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