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CM'S man on the web Chris

19th January 2006
Page 69
Page 69, 19th January 2006 — CM'S man on the web Chris
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Which of the following most accurately describes the problem?

Snook regularly surfs for used

tuck sites; this time he's landed 6n Cherwell Truck Sales.

Company: Cherwell Truck Sales Address: vAvw.cherwelltrucksales.co.uk Overview: As far as CM can tell this dealership isn't affiliated with any manufacturer, but it does have a predilection for German products. The taskbar across the bottom of the screen has 'MAN and Mercedes-Benz' as its f irst three words, as opposed to 'Cherwell truck sales', suggesting the site is aimed at a specific type of customer.

There are two routes to finding your vehicle from the home page: you can use the site's search engine to find models from specific manufacturers or years, or simply browse all listings. Cherwell flashes UP prices to give you an idea of cost, and offers a "loan calculator" tol work out if you can afford anything that takes your fancy.

The colour is a little drab. being a mixture of blues, whites and greys, but red is cleverly used to highlight important information. If the truck has been sold a red line is placed through the price: click on that vehicle and 'sold' is marked out in capital red letters. If it is still available then 'active' is placed in red on the vehicle's information page.

Contact details are clear and specific, Steve Home's name crops up on nearly every other page with phone and address details. There aren't too many extras and the active/sold labelling gets arounc any update issues. It's a simple and effective process. AWietwilt nee. soma. 11.111■Inw...■■ too

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