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Hauliers launch Love Logistics trailer liveries

19th April 2012, Page 7
19th April 2012
Page 7
Page 7, 19th April 2012 — Hauliers launch Love Logistics trailer liveries
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SUCKLING TRANSPORT and Abbey Logistics have signed up to improve the public’s perception of haulage with a new ‘Love Logistics’ livery on their trailers.

Developed in partnership with the Freight Transport Association (FTA), Suckling’s new livery will carry the message “I’m delivering fuel to your local filling station... to save you collecting it from the refinery” , while Abbey’s livery will feature the strapline “I’m delivering the ingredients that make the food you eat”. Both liveries will feature the line “Logistics – essential for everyday life”, and incorporate the FTA’s Love Logistics logo.

Suckling MD Peter Larner says: “It’s important that we deliver positive messages regarding the essential rule of logistics.” FTA MD James Hookham says: “This is a great way of reminding the public of the essential role logistics plays.” The trailers can be seen on UK roads later this month.


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