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PUBLICITY BY MEANS OF THE TIME-TABLE

18th November 1930
Page 66
Page 67
Page 66, 18th November 1930 — PUBLICITY BY MEANS OF THE TIME-TABLE
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How a Big East Yorkshire Operating Company Keeps in the Public Eye rill-ME-TABLES, if correctly corn piled and plainly produced, are, to those people who have to use motorbuses, useful and often indispensable, but there is no doubt that they can be made to serve a more valuable purpose than that suggested by their fundamental object.

East Yorkshire Motor Services, Ltd., the registered offices of which are at 252, Anlaby Road, Hull, in publishing

Its time-table which came into operation on October 1st, has successfully endeavoured to make it interesting and even attractive, the object being to create a general attentiveness in the, public mind to the facilities offered by the company and the developments in the services as they take place.

In addition to the complete timetables and fare lists concerning all the company's services, there are several pages devoted to notes upon places served that offer special attraction.

T h e company operates a parcels service, and from all accounts it is extremely popular in the East Riding. During the year that ended in September, 1929, a total of 93,051 parcels was carried, without the loss of a single package, although they were handled by 79 agents and more than 200 conductors.

Two pages of the publication are spent in calling favourable attention to this' delivery service, and they are followed by a complete list of the' names and addresses of all the parcel agents. Inanother part of the booklet some account of, the maintenance system of .thecompany is given, the mode of expression being such as to be under

stood by the general public. Again, there is quite an interesting little history of 'the company, which, it is pointed out, was incorporated on-October '5th, 1926, to take over two small concerns which then had between them 34,.moterbuses ; tie fleet now comprises 153 vehicles.

Mention is made of the fact that, apart from the local services, varying in length between four miles and 65 miles, several long-distance runs are made daily from towns in the East Riding to other parts of the country. In addition to its well-compiled time

table, the company has -recently published, at the price of 3d., an official handbook of the East Riding Motor Services, Ltd., incorporating a guide to the East Riding, in which quite a mass of valuable information has beeu gathered together in connection with the history of the locality and many other matters of local interest.

There is no doubt that this kind of enterprise has always paid, and always will pay, passenger-vehicle operators.

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