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It's Baby Spice for drivers

18th December 1997
Page 24
Page 24, 18th December 1997 — It's Baby Spice for drivers
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Which of the following most accurately describes the problem?

• Baby Spice is truck drivers' favourite Spice Girl, and pop music is their preferred in-cab music, according to a survey commissioned by Driver Hire, which blows the lid off truckers reputation as the bad boys of the road.

Home and family are at the forefront of two-thirds of drivers minds when they are behind the wheel. Only 10% day dream of supermodels and glamour girls. But one stereotype was

confirmed by the survey—

more than three-quarters of truckers tuck into a full English breakfast when they are out on the road. The French apparently can keep their continen tal coffee and croissants, which tempt only 7% of British drivers.

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