1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136 
GETTING THE NAME ON THE STREETS
Page 44
If you've noticed an error in this article please click here to report it so we can fix it.
Back when the business was young, and Halford was anxious to expand, he "heard on the grapevine" that there might be work for a major national department store chain.
He rang the head of transport (getting through directly, an unlikely achievement these days) and asked to become a nominated carrier on the basis that he already worked for some of their suppliers.
According to Halford, the director replied: "I've never heard of you, but come and see me."
Halford promptly had his van painted red, with the name Prima daubed in the largest possible font on the side. For three straight days, he drove around Welbeck Street in London where his prospective customer's office was located. "Funny," said the man when they finally met, "I'd never heard of you, but since our call, I keep seeing your vehicles every time I leave the office." Halford got the work.