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Driver agency hits high street

17th October 2002
Page 12
Page 12, 17th October 2002 — Driver agency hits high street
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It Bristol-based firm Lane Group is increasing its agenc: driver and training arms, and plans to change the way i approaches recruitment to help attract more drivers.

The firm already runs agency offices at 11 sites, but ha: just opened its first high street centre at Grays in Esse) The move into the high street is to boost the company': profile in areas where it is not already well known, say. Adam Lane, managing director of Lane Logistics Service (LS).

Both the driver and warehousing staff agency—R Workforce—and Training Force, the company's tralnini division, are part of LLS. And while the agency side is grow ing rapidly, Lane also plans to expand the training divlsioi from the current site in Bristol to Yorkshire and the Was Midlands.

In common with the rest of the road transport industrj he says attracting staff is difficult, but promises new inc tiative& "We're planning to have a recruitment caravai which will go to supermarkets. shopping centres ani events to really promote the opportunities the industr offers. We're selling the industry as offering more than tho chance to just be a lorry dri

ver going from A to 0, and technology coming into cabs will help that."

Tags

Organisations: Training Force
People: Adam Lane
Locations: Bristol, Yorkshire

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