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17th March 2005, Page 12
17th March 2005
Page 12
Page 12, 17th March 2005 — • •
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Which of the following most accurately describes the problem?

Dep vu again

and again as CM's fearless news gatherers wax lyrical about the one thing that interests them more than road haulage— yes, we're talking about free ale!

Remember the film Groundhog Day? World-weary weatherman Bill Murray was forced to relive the same day over and over again until he got it right. Sometimes it feels much like that at On the Margin: it's a constant battle to avoid repeating ourselves endlessly over and over until not even our mothers are listening. Well from time to time we like to see if anyone is paying attention and appeal to the kindness of our dear readers. Some would cal it begging; others an appeal to the charity of others. We at On the Margin prefer to call A freeloading.

So, given that this ploy has worked before with brewers Fullers and Ringwood, we thought we'd chance our arm elsewhere and beg, sorry, ask nicely, for some more booze. This time we're aiming our big pleading eyes at those fine people at Camerons Brewery (wwwcameronsbrewery.com/ home.htm) in Hartlepool. It's sent us a press release in conjunction with graphics firm William Smith plugging some new logos for a sponsored horsebox and in a blatant attempt to beg some lovely Strongarm or Nimmos beer from the North East's premier brewer we feature it below in all its glory. Look at its bold, striking colours. Marvel at its glossy finish and UV resistant coating. And think, if you will, of a nice pint of Camerons' finest nestling snugly in your hand as you sink into a comfy chair. Imagine the fruity, hoppy flavour tickling your taste buds and sending sensory explosions all through your cerebral cortex. There, that's better isn't it? Now go buy some of their wonderful beer and make the world a happier place. Obviously if anyone at Camerons is reading this and wants to earn our eternal gratitude or reward our desperate plugging then they can contact us at the usual address. Beer of champions I tell you...

Remember the film Groundhog Day? World-weary weatherman ... (that's enough mindless repetition — and blagging — Ed).

Meanwhile tales from our Gallic friends at RenaultTrucks. Sales director Tim Davies obviously knew what he meant when he described his new carefully targeted sales prospecting strategy at a press conference hosted by new MD Thierry Lepercd. Unfortunately, the phrase used to describe the alternative scattergun approach "kiss enough frogs and you'll probably meet a prince or two" might not have been the most appropriate in the circumstances. Zut alors!

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Locations: Hartlepool

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