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Bus to be run in „ undercoat"

17th March 1984, Page 38
17th March 1984
Page 38
Page 38, 17th March 1984 — Bus to be run in „ undercoat"
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Which of the following most accurately describes the problem?

A WEST MIDLANDS Passenger Transport Executive 1i-frontentrance bus is to be painted all over with men's underwear. This is what the advertising geniuses would call high exposure. Maiden ladies may call it shocking. I call it exploitation of men and I think us chaps should take a stand against it. I am going to stick "This bus degrades men" labels all over it and park it at Greenham Common.

It will be one of at least two dozen West Midlands buses to be "sold" to exclusive advertisers for something approaching £6,000 a year. When not operating on regular services the buses may be hired by the advertisers for use at exhibitions and other sales promotions.

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