INTERNET ADVERTISING
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Companies with the right levels of capital have invested heavily in internet advertising. The ethos is: the more you spend, the higher an internet search engines will place your listing. Last year, courier website Parcel2Go.com pumped £100,000 into online video advertisements, as well as displaying its name on social networking sites such as Facebook and Twitter.
Sarah Arrow, director of Essex-based Arrow Light Haulage, says earlier in the year it benefited from discussing its operations on Twitter, and won new business from customers who had recommended them online.
However, she says since Easter it has been harder for smaller operators to get their name ranked highly by search engines.
Arrow explains: "Those with advertising expenditure can get their company names higher up the list. It will be the first thing a customer sees and many people will just take it at face value that the listed courier is the most reputable and best value. This is not always the case and leaves a tot of smaller firms that could offer great value off the radar."