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Iveco outlines reshaping of dealer network
Page 7
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WHILE THE 2007 registratioi figures show that Iveco still ha some way to go before it reaches ; 15% heavy truck market share (sel page 20), MD Henk van Leuven i convinced the target is achievable At the company's 'State of thi Nation' press conference las week, he unveiled the next step ii his strategy— a radical reshaping o the dealer network.
Van Leuven plans to increasi the network of Iveco service point from 106 to 125.
"Our sales improvement wil mean that by 2011 we will hay' 25,000 trucks in the UK vehicli pare," he said — up from 12,000. and this will give lveco dealers bigger opportunity for profitabilif in the future.
"In the truck sector we need 1: main dealers to sell the heavy truel range supported by a further 3: full-range service points, ensurin an operator is never more than 41 miles from a truck service dealer, he added. "The Daily will b. supported by an additional 75 sale and service points. This gives us. total network of 125 points, ownei ideally by 18 partners."
Van Leuven expects the rnajoi ity of the existing network partner to sign up to the new regime although he concluded that ther could be the opportunity fo others to join the network.