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Radio Reduces Lorry Operating Costs

16th September 1938
Page 52
Page 52, 16th September 1938 — Radio Reduces Lorry Operating Costs
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Keywords : Truck, Lorry

DIRECT evidence of the value of radio as an important factor in reducing the operating costs of his fleet of lorries is afforded by the experience of Mr. T. W. Pluckrose, of Messrs. T, W. Pluckrose, of Southfields, London, S.W.18.

" When I first tried the experiment of fitting one of my lorries with radio," said Mr. Pluckrose, " it was more with the idea of making long runs a little more pleasant for my drivers, but it soon became apparent that there was more in it than that. Now, after a fairly long experience, and comparing the operating costs of vehicles with and without radio, I can say with certainty that Philips MotoRadio has proved itself to be an exceedingly good investinent,"

The drivers are, naturally, pleased. to enjoy the • benefits of such equipment, and one of the first results was that they took much more pride in their vehicles. Then Mr. Pluckrose found that they automatically drove more carefully: their long journeys were not so boring, and there was not the same temptation to drive fast just for the sake of getting the journey

done. The consequence has been that adjustments, renewals and replacements on the radio-equipped lorries have been less than on the other vehicles. For example, in something like 32,000 miles' running in the case of a particular machine, brakes have been adjusted only twice: the only renewal has been one sparking plug. and the operator finds that he is


People: T. W. Pluckrose
Locations: London

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