conomy cavalcade
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3ING the week ahead thousands of spectators will watch our sixteen 38-tonneice economy cavalcade on its journey of more than 1,000 miles. Although conceived in energy conservation run, this round-Britain tour has developed into a public tions exercise for the transport industry.
le could not have chosen a better time to go off and show the flag. Once again road isport is the target for critical comment.
ecent road accidents have given Fleet Street another opportunity to indulge in lorry hing, backed up by stories of tired drivers, fiddled tachographs, and overweight and ler-maintained vehicles.
owever, the 38-tonne run gives us the opportunity to show the British public what a 3gernaut" looks like and how it should be driven.
his must be only the first step in a sustained campaign to improve the image of road tsport. It is a task which we have set ourselves for this year, but we do not intend to t alone.
/e will be seeking the assistance of manufacturers, rators, trade unions and trade associations in campaign. Next week's road show is just the start. it more needs to be done.