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16th December 1949
Page 42
Page 42, 16th December 1949 — Time Goes Quickly
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Which of the following most accurately describes the problem?

by road

THE introduction of travelling showrooms into the fleet of vehicles operated by T.M.C.Harwell (Sales), Ltd., the selling organization of the Telephone Manufacturing Co., Ltd.. Martel] Road, Dulwich, London, S.E.21, came about as the result of a suggestion made by the sales side at the British Industries Fair last year.

It was thought that if the imposing display of clocks and other pieces of electrical equipment then exhibited could be suitably set out in a display-van body, the salesmen, instead of being able to show only one or two samples, or perhaps only talking about them, would have on hand a comprehensive range of goods from • which prospective customers could make an immediate selection.

This line of reasoning brought into being the first mobile showroom based on a Bedford 5-ton chassis, which was extended to accommodate a body a few feet longer than the normal-length chassis would take. This machine, which carries a driver and a salesman, has been in service for over a year.

A second unit, based on an Austin 30-cwt. chassis, has also been put into service. Whilst the larger outfit is used for divisional work covering a fairly wide area, the smaller one operates on a district basis, covering, perhaps, 360 miles in a week. In this case the driver is also the salesman.

The body of the Austin showroom has a height of 6 ft. 3 ins, from floor to roof, so that buyers can walk freely up and down without fear of hitting their heads. The clocks are set out on shelves

built along each side of the body, whilst a number of •timepieces is secured to the front bulkhead.

Also secured to the bulkhead is a small semicircular showcase, in which the various components, which go to make a T.M.C. electric clock, are avail

able for inspection. The lowest and widest shelves form tops of full-length cupboards, which serve to accommodate price lists and general sales literature.

Interior lighting is provided by seven bowl-type units, the current for the lamps being obtained from the vehicle battery.

The frame of the body is constructed of wood, the outer panelling being of Plymax. with plywood forming the interior lining. This lining has a paleyellow mat finish, and, coupled with the unpainted polished shelves and linoleum-covered floor, with coconut-matting runner, the general effect is businesslike.

The exterior finish is carried out in the three basic colours of white, yellow and black.

Escott and Co. (Brixton), Ltd., Acre Lane, Brixton, London, S.W.2, was responsible for the bodies on both the Bedford and Austin outfits.

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Locations: Austin, Bedford, London

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