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Catch buyers in your web!
Page 67
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ifs time for used truck dealers to get their websites seen as operators
broaden their search for truas. Kevin Swallow reports.
T' he problem with used truck dealers' sites is not content, its letting the road transport industry know they exist. Traders don't see the intemet as their leading source of custom, but increasingly the web is a major tool for operators searching for stock.
The shortage of late-year, low-mileage trucks with analogue tachographs means you need to be at the forefront in every format to get noticed, says Chris Snook, head of design for website design firm Zentopia.co.ukand that includes the internet.
The key factor for trade websites, he says, is giving the homepage a title that accurately describes the site so it is appears in the relevant search listings. "It requires simplicity -you need to make sure it says what it does on the tin," he adds.
"If that blue line across the top of the screen on your website doesn't have 'used trucks' in it, then any search for 'used trucks' by operators won't pick up your website.
"The clearer the links, the better the rating, the more the site traffic that will arrive to your pages," Snook explains.
-Most traffic to industry-specific websites is made up of repeat visitors, but that floating, random searcher. or the specific-searching surfer looking for a truck, will type in base search elements.
"It order to snare that traffic which can lead to extra business you must link the page via