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THREE POUNDS' WORTH OF FREE SERVICE.

15th September 1925
Page 13
Page 14
Page 13, 15th September 1925 — THREE POUNDS' WORTH OF FREE SERVICE.
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Which of the following most accurately describes the problem?

The Equivalent of a Bonus on the Morris 1-Ton Truck to be taken out in Repairs. Overhauls or Adjustments—Otherwise in Cash.

TT has always been the policy of those 'connected with the origin and conduet of the Morris leusin6es to provide each year, as the business develops, added sales attractions, the-annual programme including one, or more improvements, added to general items of equip-. merit or increased facilities, thus serving to maintain the interest in the products and to energize sales.

For the coming year, and datinefrom yesterday, September 14th, Morris Commercial Cans, Ltd., have introduced, in connection with the 1-ton4truck, three such additional-5 sales attractions, one being the new "Service with Purchate " scheme,, the second being the fitting to .,the vehicles of a mechanical tyre pump (the Maxfield), driven off •the engine camshaft, and the last the fitting of a Thermet (a thermostatic heat-control

ling device) to each engine. Particulars of these mechanical improvements will be given later, but full details of the "Service with Purchase" schenle are now available. When the purchase of a Morris vehicle is completed, the purchaser receives from the agent an application form for a free-service book. This form must be filled in accuratelyeand posted to Morris Commercial Cars,. Ltd.,. by the purchaser. A service book is then issued, bearing theLtehaSsis number of the vehicle purchased and the Mame of the owner, as well as the date of purchase, for the scheme remains operative in respect of any particular vehicle for a year from the date of purchase.

Our photograph shoWs the book itself, whilst we also reproduce one of the advice forms which are contained in the book in triplicate.

The book constitutes a voucher giving the owner of the vehicle the right to three pounds' worth of free service, and his instructions will be honoured by,any authorized Morris dealer un to the total of £3, the book itself containing, as we shall explain, evidence as to the amount so far spent whenever the vehicle is presented to a Morris dealer for overhaul or repair.

Towards the end of the book is a list of dealers and sub-dealers arranged geographically in alphabetical order and followed by a complete table of standardized labour charkes for repairs to the 1-ton truck under the scheme, so that, should:anything happen to the mechanism ofIthe vehicle ,calling for attention, the owner can,see instantly the amount of the charge for the work, and he will be able to keep trace of the total outlay under the scheme and, incidentally, he will also be able to see whether he could more economically put his own workpeople on to the job.

Let us assume, however, that he has decided that the task-in hand calls for the attention of a Morris dealer. Ile

• would take his vehicle to any dealer, either to the one from whom he purchased the vehicle or to any other Morris agent.., no matter where situated, because; every Morris agent is called • upon to honour the book when presented and to attend immediately to any necessary service work. The owner of the vehicle then, by means of carbon paper, fills up one of the forms in the book in triplicate, specifying exactly the work to he done, and the blank form, which is reproduced here, shows the agent's certificate that the work has been done and that no other work or material has been

included in the charge. At the foot

would be given the amount as specified in the table of authorized charges; the agent would give his name and address and the customer would add his certificate that the repairs had been carried. out to his satisfaction. One copy would be retained by the agent, another copy would be forwarded to Morris Commercial Cars, Ltd., who would credit the account of the agent with the amount recorded; and the third copy would remain in the book for future reference, not only by the owner of the vehicle hut by any other agent to whoin-the vehicle and the book were presented for work to be executed.

If, at the end of a year from the date of the issue of the book, any part or the whole of the sum of 13 has not been used, that part, or whole, would be refunded in cash by the company on application by the Customer. Thue, the scheme is virtually a bonus of £3, which could be deducted from the price of the machine or be devoted during the first

12 months of its existence to securing free service in the shape of repairs, overhauls, or adjustments from accredited Morris dealers.

It is an essential part of the schemethat no claim for work don-e in excess of-the £3 provided for by the book can be made, so that any such work, if done by an agent, must be charged to the customer, and, further, it is up to the agent, before executing any service work, to satisfy himself that there is a sufficient amount in credit to cover the work called for.

What impresses 'us. as being one of the strongest features of the scheme is the standardizing of the labour charges for repairs to Morris trucks. The tables set out 23 items' of possible expenditure under power-unit details, four under the head of rear -axle, five, under the head of front axle and steering and two under the head of chassis details, whilst against -each item there is a corameut which embraces the probable cause of the defect, so that the owner of the vehicle, on having small a defect reported to him, can at once see that this was probably caused in such-and-such a manner, and he thus has an opportunity of exercising supervision over the maintenance of his vehicles.

The most expensive item set out in the table is the removal. of the sump, withdrawing pistons, fitting one new piston and refitting sump at a cost of £2 9s. The comment on this is that this work should only be necessary if the truck had been overdriven, causing the piston to seize. This might also do considerable damage to the cylinder bores,

One item charged at 3s. is the dismantling of the carburetter, its cleaning, adjusting and refitting, the comment being to the effect that the work would be necessary if a filter had not been used when filling the petrol tank, or the filter In the carburetter had not been periodically cleaned.

For 3s. 6d. the side plate of' the engine can he removed, the tappets adjusted and the plate refitted. It is said in connection with this that the tappets should be examined and readjusted, if necessary, to ensure the clearance being kept at .006 iq. both for inlet and exhaust.

The removal of the shle,plate and fitting new valve cotters is priced at 5s., this work being necessary if at some time the valve (letters had been removed and not properly replaced, causing the cotters to hemmer out of shape and eventually to fall out of position. • The fitting of a new magneto is priced at 4s. 6d., the obvious: comment being that this is only necessary if a defect .should develop in the magneto.

Dismantling the steering knuckle, fitting new stub pins and bushes is set down at 6s., and would only be necessary after the truck had done considerable mileage, unless the parts did not receive proper lubrication.

With just these few specimens of charges for certain work and the accompanying comments, Morris owners will be able to see that they are in the position to decide very quickly whether they shall have the work done by the dealer or by their own workmen, and, if by the latter, they have some idea, too, of the amount of time that should be Occupied in the work, for it is quite obvious that if a job is Ong to be charged at 5s. by the dealer, the driver of the vehicle, or the workmen employed by the owner, would not be justified in occupying the .whole day ever it.

While we are dealing with these. additions to Morris 1-ton truck sales attractions we may as well mention that the new 12-cwt. van which has recently -been introduced, embodying the smaller engine used on Morris-Cowley cars, and which sells at £199, has a van body with canvas cover and three-ply panels, the construction; therefore, being light and strong. This van will be painted to choice in maroon, brown, green or blue for an additional 1.5.

Morris Commercial Oars, Ltd., are now specializing in the supply of a body for every trade and for every kind of service, including ambulances, buses and coaches.

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