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Nobody's better than we are

15th March 1986, Page 3
15th March 1986
Page 3
Page 3, 15th March 1986 — Nobody's better than we are
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Which of the following most accurately describes the problem?

1)11) YOU KNOW that over 70 per cent of all operators in Britain run fewer than three vehicles?

Did you know that the most popular lorry of over 3.5 tonnes GVW is the straightforward rigid, and that of all rigids more are tippers than have box bodies?

Or that tractive units account for only one quarter of the heavy lorry population?.

Did you know that more than half of all operators of 3.5-tonne-plus vehicles run secondhand lorries, but that fewer than a quarter of them have leased or contract hire vehicles?

Those figures and many many more have emerged in the biggest-ever survey of the British toad transport industry, conducted

by the leading independent research company MIL for Business Press International, publisher. of Commercial Motor.

The researchers looked at the companies in Britain which operate vehicles of 3.5 tonnes or over, and established that there are some 96,000 of them running just over 434,000 heavy vehicles.

MIL also looked at what magazines and newspapers are read by commercial vehicle operators. The simple answer to the ob vious question is that more operators who are responsible for vehicle-buying de

cisions read and set more store by Commercial Motor than any •other publication — including daily and Sunday newspapers.

The most important reasons why operators read magazines like CM are for news of legislation, news of court cases, road tests and vehicle specifications: all areas in which CM is a leader.

There's a lot more to come, as you will see from

developments at Commercial Motor over the next few weeks.

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