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Safe, sound as a pound, known territory—call it what you
Page 47
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will, if you buy a Ford Transit you know what you're getting. It might have thousands of variants but Ford has kept the backbone nice and simple — so unless you're delivering food to the airlines and want half the cab cutoff, it'll be a pretty standard vehicle pending your optional extras.
The secret to decent sales in the CV market is delivering a product that offers a means to an end. Ford's attempt to liken its driving experience to a passenger car is doomed because at this end of the market users want functionality, not 'passenger car' experiences.
Ford, for many years, has produced and delivered the Transit with unrivalled success to the majority of the market without this 'passenger car' policy; it remains to be seen whether Transit still delivers what