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Road safety message is not gefting through
Page 12
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A newly published survey reveals that education campaigns about driving when tired or after drinking have not affected motorists' habits. Jennifer Ball reports. MOTORISTS CONTINUE to drive while tired or under the influence of alcohol or drugs despite repeated government warnings,
according to a new study. Safe Driving 2003-4, commissioned by the road safety campaign group Brake, reveals that while 71% of drivers are more aware of the dangers of driver tiredness than they were two years ago — largely due to media cover age of crashes and government campaigns — a worrying 46% still
admit to driving while tired. A £2.2m Department for Trans port drink-drive campaign telling drivers not to drink any alcohol if they intend to drive has also failed
to get the message across.
One in three respondents were unsure about its advice or thought they were only advised to drink less than the legal drink-drive limit, rather than not at all. And one in 10 admitted drink-driving once a month or more. The report also shows that drivers are still unaware that over-the-counter and prescription drugs can seriously affect driving ability. Many drivers don't appear to check their medication labels, with nearly one in six drivers "not sure" if they had driven in the past year after taking medication that could affect their driving
while 3% admit that they have.
Cathy Keeler, Brake policy officer, says the group is shocked that so many drivers continue to take unacceptable risks while driving despite being educated by government on these matters.
"We would like to see companies being more proactive in waming drivers about the dangers of taking these risks," she says.