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15th April 1915, Page 7
15th April 1915
Page 7
Page 7, 15th April 1915 — pressions
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This Great London Stores Can Spare a Special Convoy for the London National Guard, and his staff, until the new motor... vans now on order are delivered. Finally, we were assured that the outstanding impression, which holds sway in the minds of Mr. Selfridge and his colleagues is that the general effect of impressments in _August and September last, so far as choice of method's of delivery goes, Cannot fail to do good:flna,lly to the motor industry.

• We took the opportunity, before quitting the ever-extending depart' ments which are comprised in the 'Selfridge organization, to compare their present active staffs' and patrons with those .whom we had ourselves noted when the business was first established. It is a remarkable fact that comfort for the customer is the guiding impression that one takes away: no crowding, plenty of assistance on the staff 'side, and throughout all a good 'tone in "every sense of the word. The invitation to "spend the day at Selfridge's'? is no idle catch phrase, but a suggestion which, if acted upon, engenderslArepetition. Quick clearance of the despatch departments, by the general use of amitorvans, is admitted by the management to have aided this result. There is, we found, a conviction that speeding-up of delivery can alone be achieved by recourse to mechanical power, except in-particular cases, which remain grouped as special in characterF. or inside the minimum motor radius of, say, two miles.


People: Selfridge

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