REBRANOING
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Hanson Cement adds a new Livery into the mix
CEMENT SUPPLIER Hanson has unveiled a new whitc-and-hlue livery on five of its latest Mercedes-Benz Axor tractor units.
The rebranding follows the firm's decision to merge its Castle Cement and Civil and Marine businesses into a single new division, which will be called Hanson Cement.
Andrew Bricige,distribution director at Hanson Cement, says: "The new livery is clean and simple, but at the same time eye-catching. Early feedback from customers who have seen our latest Mercedes on the road has been positive.
Bridge adds:" les been a difficult trading period, but the market appears finally to have stabilised in terms of volumes, We have restructured and are now a lot leaner. We've retained our infrastructure so that when the market picks up again, we'll be well placed to take advantage."