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HOW THE MOTOR HELPS THE SWEET MAKER.

14th April 1925, Page 25
14th April 1925
Page 25
Page 26
Page 25, 14th April 1925 — HOW THE MOTOR HELPS THE SWEET MAKER.
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The Value of all Types and Sizes of Vehicle.

1/rAINTLIFACTURERS of sweetmeats An_are amongst the most enterprising users of the commercial motor, aad as a great deal of their work is confined to local deliveries in the larger centres of population, there is opportunity for all classes of vehicle to render good service. In the first place, for the con veyance of sugar from refineries, and other raw materials from the sources of supply, steam vehicles are often found to be the most efficacious units, whilst for the actual work of delivery from the sweetmeat manufactory to the retailer's premises, the petrol-driven machine has merited an overwhelming popularity.

A typical fleet engaged in such work is that owned by Jonathan Edmondson and Co., Ltd., of Liverpool, who own a number of vehicles with load capacities ranging from 5 cwt. to 5 tons. On the steam wagon side there is a Foden steam wagon and trailer, whilst the petrol vehicles include a Ilurtu adver tising van, Fords, Weans, Commer Cars and Leylands. One of the reasons which has prompted so many sweetmeat manufacturing companies to develop their own delivery services, instead of depending upon carriers for local work and on the railways for distance work, is the fact that nearly all products are now sent out in.faney glass jars, which are very susceptible t, damage. Should a breakage occur, not only is a direct loss sustained, but trade may possibly suffer or be-lost by the manufacturer as well as by the tradesman, who is depending upon supplies. Messrs. Edmondson's vehicles cover, on an aver age, 70 miles a day each. Certain of the heavier types are frequently away on journeys to South Wales, and are absent from headquarters for a week.

Apart from the actual work of distribution, sweetmeat manufacturers in various parts of the country make considerable use of the motor vehicle as an advertising medium. Some little. time ago, for instance, during Candy Week, at Liverpool, Barker and Dobson and Co., Ltd., had one of their Leylands fitted up to represent a travelling sweetshop, with plate-glass panelled windows at one side, which were illuminated at night, so as to bear an unmistakable resemblance to the .real thing. That is only one aspect of the utilization of the

motor vehicle as an agent to propaganda. This company, by the way, have in regular use a fleet of 20 vehicles whieh are engaged in delivery work, these being Sentinel steam wagons and petrol machines of Leyland, Albion and Ford make.

The traveller's van is another. The old-fashioned method was for the traveller to journe'y in a private car loaded with sample bags and boxes, which Were lifted out whenever he made his 'calls. The modern way is to have a specially equipped van which is attractively, even luxuriously, fitted out.

Tags

People: Candy Week
Locations: Liverpool

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