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Ford image boost for White Van Man
13th October 2005, Page 19
13th October 2005
Page 19
Page 19, 13th October 2005
— Ford image boost for White Van Man
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Keywords :
Car Safety, Motorcycle Safety, Road Safety, Institute Of Advanced Motorists, Ford Motor Company, Iam, Norwich, Road Traffic Safety
FORD HAS LAUNCHED the 'Wise Van Man initiative, in a bid to improve the largely negative image of van drivers.
The programme was developed with the support of the Institute of Advanced Motorists (IAM), the Society of Motor Manufacturers and Traders and road safety lobby group Road safe.
It offers retail buyers of Ford CVs a one-day training package provided by IAM specialist driver development subsidiary Drive and Survive and leads to IAM certification. Certification leads in turn to insurance benefits from Norwich Union via the Fordlnsure scheme, with £60 off the cost of a new policy and an extra 5% discount off the cost of renewals.
CA4will be taking a closer look at the training provided by the Wise Van Man scheme in a future issue.
Tags
Organisations:
Institute of Advanced Motorists, Society of Motor Manufacturers and Traders, Norwich Union
People:
Van Man