Renault rationalises on sales
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• Renault VI is streamlining its dealership management, with the redundancy of seven regional sales managers to be replaced by just two senior managers.
"The current system wasn't delivering what we or the sales managers wanted, so we're restructuring," says Renault spokesman Robin Dickeson.
Two business development managers—in the north and south of the country—will each be in charge of around 12 main dealers and head non-technical after-sales. "Sadly we have had to part with some of our salesmen," says Dickeson. The new posts have vet to be filled and Renault is looking for highcalibre applicants.
Dickeson says Renault's regional sales structure has been evolving over the past eight years to take advantage of breakthroughs in electronic communications. "This is the logical conclusion," he says. Each salesman now has a laptop computer, giving him access to a "tremendous amount of information" and negating the need for many layers of management.
LI A Renault VI internal corre
spondence shown to Commercial Motor, reveals that the company "will no longer be offering Exigence or any full contract maintenance" on its Kerax range. "This reflects the Renault VI group policy," it continues. "lf required we will propose Drive packages."
Dickeson says the Exigence maintenance deal was designed for international hauliers and is not appropriate for most tipper operations.