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UMW Li/i
Page 87
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JRAL SURREY is far removed every respect from the sticky at of Kuala Lumpur. More ecifically, Dennis Motors of uildford in Surrey are far moved from many of their istomers, among them the Jala Lumpur Fire Brigade in alaysia, Dennis Motors do big busi?ss in fire-fighting equipment )th at home, in the Commonealth and abroad.
An old-established member the Commonwealth is Maysia — granted independence 1963. Kuala Lumpur, capital.
the Federation of Malaysia Dd of Selangor States, with a Dpulation of some 600,000, is De of the many overseas -igades with a high percentage
British fire-fighting vehicles.
Over the past 25 years lalaysia has built up an Dpressive fleet of Rolls-Royce awered all-purpose Dennis lachines consistlng of the F2, 14, 124, 125, F38, F48 and 52 hydraulic platform and -type front-line appliances, the St delivery of these being four -type vehicles in late 1975.
Kuala Lumpur, with its iodern university, high-rise Jildings and modern shopping recincts, is today protected by full-time brigade of highly ained officers and crews, able
deal efficiently and speedily .ith all nature of fire hazards.
In some ways the Dennisuala Lumpur story is a return xport tale. The plywood Darding used in the construeon of the bodywork is import from the Malaysian States in le first place and returns there la fire engine .
Like all emergency vehicles, eeping them working to maxi um efficiency, means thorugh and regular maintenance. he Kuala Lumpur Fire Brigade ave their own fully staffed rorkshops employing Dennis mtory trained mechanics.
To assist their customers Dennis Motors run periodic training schools for both home and overseas workshop engineers at the Guildford factory. If necessary they send out a qualified Dennis service enginner to the "brigade workshop, wherever that may be, to give instruction on site. The discussions at these sessions often lead to modifications and innovations on models.
Dennis, like most manufacturers, aware of the Importance of after-sales spares and service, and has officially appointed distributors in strategic parts of the world.
All distributors are in direct contact with the Dennis works, at Guildford by telex -and from places like Kuala Lumpur that is something. A request for a spare part not in stock by the distributor received at Guildford by telex is dealt with the same day and is normally air freighted out on the first available plane.
In such a specialised field close liaison between supplier and user is particularly important. In the case of general haulage vehicles the distributor has a similar responsibility, but where the vehicle is fitted with sophisticated ancillary equipment the burden on the distributor is greater. Where that equipment plays a life-saving role its importance is immense.
Dennis distributors have therefore built up a personal relationship with fire officers throughout the world. Staff at Guildford can be wandering the lanes of Surrey on Sunday and sweating it out in Malaysia by Wednesday.
It is the immediacy of each request that makes servicing a fire service so taxing.
The development of the cities of our Commonwealth partners inevitably brings with it fire hazards — places of education, industry and commerce, wherever there are buildings, wherever there are people: two good ingredients for fire.
For this reason the Dennis Fire Brigade vehicle market must be on a rising sales curve. It is established, it knows the market and it services it.