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Online truck bidding has got off to a positive start at Manheim Auctions at Leeds. Kevin Swallow logs on...
Page 53
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With more than 18 months of online van sales experience under its belt, the switch to trucks was only a matter of time for Manheim Auctions.
Leeds kicked off CV Live for Trucks last week with six of the 70 vehicles sold on the day going to online buyers, just about matching the 10% sales rate achieved by online van sales at auction.
"There was a little bemusement to begin with by those looking at the screens,* says Brian Rossington, national HGV and plant manager, "as people in the hall joked that we were bidding against them.
"They soon got used to the idea. On the whole the process was positive. The first vehicle sold to an online buyer was after 20 minutes. Richard Harper, the auctioneer, said in his opinion the sale was the best he'd experienced [with online sales]."
As CM went to press the vehicles that went under the hammer generated £520,000, with the six online sales accounting for £42,800. "There were 25 people logged on and 19 vehicles were bid on from those online," Rossington says. "Two vehicles had online bidders as the next highest offers."
All 25 came from within the UK. "The first online vehicle went to a Northern Ireland-buyer. He had never purchased a vehicle from Manheim before so that was very positive.
"One online buyer purchased three vehicles. [Previously] he bought just one last year, and then two in January [on site]," says Rossington.
Buyers can bid in increments from £50 to £500, which is dictated by the auctioneer. Buyers tend to sit, watch and wait for a vehicle to come towards its peak price before they start to bid. The auctioneer and on-site buyers are notified of online bids at the same time from two plasma screens set up at Leeds.
The next step is to introduce the CV Live for Trucks process at Colchester, but with the truck sales located away from the main complex some work is required to set it up. "The challenge then is to roll it out to all five LGV sales sites," Rossington says. "With the success of the van sales the general opinion was that this would work for trucks. It's all been positive."