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CV sales soar

12th November 1983
Page 7
Page 7, 12th November 1983 — CV sales soar
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SALES OF new commercial vehicles are still on the increase, with October's figures almost 18 per cent above the October 1982 figures. Total sales in October came to 23,593, compared with 20,025 for October 1982, according to registration figures from the Society of Motor Manufacturers and Traders.

The importers' share of the market also beat 1982 figures, although October saw a drop on September 1983's figure from 44.5 to 39.5 per cent. For the first 10 months of this year, the importer's share of total sales was 34 per cent, compared with 30 per cent for the previous year.

In the trucks and artics sector (over 3.5 tonnes gvw) 43,000 vehicles were sold over the 10month period to October, a 12 per cent increase on the first 10 months of 1982. British manufacturers retained their leadership in this sector with a five per cent increase. Sales came to 29,450. Import sales are catching up, however, with a 29 per cent increase in sales for the 10 month period amounting to 13,560.

In the light 4x4 vehicles sector, Land Rover (GB) dominated the market as the only British manufacturer. Sales for the 10-month period were 5,750, a 13 per cent increase on the previous 10month period. Total imported vehicles in this sector came to 4,450, a 13 per cent increase on the previous 10-month period. Total imported vehicles in this sector came to 4,450, a 20 per cent increase on last year's 10month period, British Leyland's Austin Rover (GB) gained sales of 21,500 for the first 10 months in the car-derived light vans sector, a 39 per cent increase on last year. Ford (GB) sales rose by six per cent and Honda (Japan), recorded 2,250 sates, a 22 per cent increase on last year's first 10 months.

Total sales in the sector came to 73,425, a 23 per cent increase on 1982 figures.

• In the world heavy vehicles market Daimler-Benz has been

hit by the worldwide slump in sales of heavy lorries, according to company figures for the first nine months of 1983. The company, which in the past depended on overseas markets for growth, saw its truck exports tumble by 10 per cent.

Like its stricken German competitor, MAN, Daimler-Benz has watched its once-profitable markets in the Middle East crumble.

The precarious financial situation in Brazil and Argentina has also hit Latin American sales.

Daimley-Benz's heavy lorry subsidiary in the US, Euclid (bought in 1976), also found the going difficult despite the econo mic recovery in the US.

At home in Germany, the company has faired better this year and increased its commercial vehicles sales by 12 per cent, thanks partly to a recovery in the building industry.

But the rise in home orders was not enough to offset the decline overseas and production of commercial vehicles at the firm's German plant was down 10 per cent to only 168,300 units.

Output of Unimogs fell by nine per cent and lorries above 6 tons were down by as much as 14 per cent. On the other hand the production of smaller lorries under 10 ton was up by two per cent and buses rose by as much as 14 per cent.

With car sales booming, Daimler-Benz expects to finish the year with higher overall profit figures.


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