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Limelight
Page 16
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IAJOR drive is on to make cats transport customers .e aware of the existence of ional Carriers Parcels.
le company, whose identity become obscured partly by now separately-managed onal Carriers service activiin National Freight and by its ter parcels company dline, is spending £500,000 le on upgrading its 700cle delivery fleet.
also is hiring the services of -mingham-based public relas consultancy, Graham Rote, is increasing the strength of ield and phone sales repreatives. A major advertising paign in national newspapwill highlight the success of 'arcels and Parcelspeed sers.
;cording to sales and mar'1g director Bernie Mason, ' will "outsell the competi and he added last week: market is changing rapidly we intend to use the considIle expertise that we have to ire success in this fast deping field."