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Strong figures for Nissan
Page 67
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\lissan, the latest player in the used van sector, is on course to match the
esiJua1s enjoyed by market favourites Volkswagen and Mercedes-Benz hen Nissan launched rebadged Renaults and Vauxhalls in the UK three years ago, some pundits doubted that our crowded marketplace could absorb more of the same.
In the event Nissan answered its critics with the tict possible answer: strong residuals. Francils Bleasdale. Nissan's contract hire and leasing manager, says the encouraging figures -support Nissan's commercial vehicle strategy of pursuing sales growth in a manner that does not darnage residuals.
"This has meant Nissan has avoided playing in those sectors we feel aren't conductive to good residual values," he says. Our growth has been achieved by deliberately targeting the small and medium business sectors via our dealer business centres, Our dedicated light CV team and the contract hire industry."
This success extends to auctions Manheim Auctions' CV sales director.Alex Wright, confirms that Nissan's light commercials have grown in stature. "While we're still only seeing a handful of used models coming back into the used market. they're generally performing well." he reports."The Navara pickup is still highly sought after. as the used prices in our table reinforce."
Residual-value specialist CAP predicts Nissan residuals are growing to match the used van sector's leading commodities produced by Volkswagen and Mercedes. Early CAP Monitor assessments estimated the Nissan Primastar would be worth 34% of its new value three years down the line, just off the pace set by the VW Transporter. •