25,000 traders in quest for dolphins
11th June 1983, Page 30
11th June 1983
Page 30
Page 30, 11th June 1983
— 25,000 traders in quest for dolphins
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MORE THAN 25,000 motor traders are being invited to enter a competition to find those who give customers the greatest satisfaction. It is being promoted by the SMMT, MAA, SMTA and IMI, with the help of the Institute of Marketing.
The winners in classes for small, medium-sized and large garages will be announced during Motorfair at Earl's Court in October. They will receive a glass trophy incorporating the theme of leaping dolphins.
A deadpan Press notice says: "This motif was selected because of the way dolphins have a natural instinct to help human beings. It thus reflects the way that motor traders are in the business of helping their
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Organisations:
Institute of Marketing, Earl's Court