1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156 
DIY WEB MARKETING
Page 61
If you've noticed an error in this article please click here to report it so we can fix it.
Smile dealership West Pennine Trucks has hit upon the novel idea of using YouTube to help market the used trucks that it stocks (www.youtube. com(userANPTrucks).
"We refer to it as West Pennine Trucks TV, and one of the big plus points is that it costs us nothing at all," reveals Stuart Wolstenholme, used truck sales manager at the firm's Middleton, Manchester depot, who hit on the idea.
It is not the first time he has produced his own videos. He's filmed mountain biking events while riding with a camera mounted on his helmet and put the results on his own web site. When he had a major influx of ex-fleet Scanias and Dafs to dispose of 12 months ago, he put them on a DVD and mailed it out to 300 Scania and Oaf operators.
So is the YouTube initiative working?
At the time of writing, it had only received 25 hits, but Wolstenholme is optimistic that will increase. A video he put together about the Scania R Series, that appeared on his own website, received several thousand hits.
His view is that anything that gets West Pennine noticed has to be worth trying in what is a very tough market.