1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150 
Truck drivers are not "man enough" to advertise Yorkie Bars anymore, according to Swiss chocolate supremos Nestle.
Page 26
If you've noticed an error in this article please click here to report it so we can fix it.
After 26 years Nestle is axing the good old truckle from its adverts to launch a new macho image, despite 99% of truck drivers being men! The It's not for girls" campaign features a mock roadsign of a woman with a line across her and phrases such as "Not available in pink" and "Kingsize not queensize".
"This is a big step for Yorkie as the trucker has been an institution, but we felt that we needed to take a stand for the British bloke and reclaim some things in life—starting with chocolate," says Nestle Rowntree marketing director Andrew Harrison.
"Most men these days feel as if the world is changing around them and it has become less and less politically correct to have
anything that is only for males," he says.
He adds: "We're not saying 'Yorkie is not for girls' to be offensive but to let the British male know that we are for him alone. Women Yorkie eaters can switch to an Aero or Little Role if they like... Yorkie's feelings won't be hurt."
But what about the feelings of the average British truckerP
5 And on the subject of food.., we shouldn't do It. but who can say they never eat while driving? Even those law-abiding paragons on Commercial Motor's readiest team might reluctantly admit to the odd meat pie when the going gets tough half way round the Scottish test route. But nothing prepared us for the sight this week of a blonde in a silver Mercedes sports car having breakfast at the wheel. A bacon sandwich, maybe, or possibly a nice convenient Kit-Kat? Not at all--blondie was consuming what appeared to be mushy Weetablx straight from a one-litre Tupperware box, At up to 70mph in the stop-start of the morning rush hour in lane 4 at Junction 10 of the M25. Ors Nor FOR GIRLS t