Enter our livery contest and help your business
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DNE of the most effective ways yf selling goods and services is to carry a smart and effective vehicle livery. This applies to both the haulage and own-account sectors of the industry.
CM's livery competition gives )perators the opportunity to earn how effective their livery s. By submitting an entry for this exclusive CM event you will 5ee yourselves as others see • Do your vehicles tell potential customers what you offer, Arhat you make or what you sell? More important, do they do it effectively?
• Does your livery say how and where to contact you? Does it say it in a readable eye-catching way?
Our judges are experts in graphic design; that is their business. They know how to make the best use of space, typeface and colour. They not only find the best, they also find the faults.
The competition is divided into five classes annually and the first class for 1981 is for vehicles between 7.5 tonnes and 21 tonnes gvw. This covers a wide range of body options, all of which can be used to advantage.
Entry to the competition is simple; the judging is impartial; only the livery is considered; background of the illustration has no influence.
Here is how you enter • Send to us colour 35mm transparencies of the vehicle showing full front, full rear and both sides.
• Complete and return the entry form on this page.
• Enclose an entry fee of E5 for each vehicle entered.
The entries must reach us by first post on January 27, and the !results will be published in CM on March 61981.
The winner will receive a Over salver, which is retained. In addition the best entry finished in 3M's Controltac will be awarded six crystal glasses by 3M; similarly Stimur will present a piece of crystal for the best entry in its material.
This is an opportunity to discover how effective your livery is. The judges will be happy to comment privately on individual entries on request,