Building an image
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I HEAR that NCL's branded packages Fashionflow and Chinaflow are likely soon to have a new stablemate, whosi name I cannot reveal.
The new dedicated service will deal with mail order houses, taking some traffic from Post Office parcels — who may be glad to see the back of an unprofitable sector of the business.
Image-building, using company livery on vehicles, continues to be an in-thing. Giltspur-Bullen is one recent example which could easily spread, such is the nature of holding companies.
It is said that the NFC tried hard to get Pickford's to paint "NFC-Pickfords" on Pickford'5. furniture vans, as some indication that there are a few profitable NEC subsidiaries.
Pickfords were not enamoured by the idea.
Talking of image building, would make good reading to have a detailed report of the reasons for the unheard time it is taking to repaint all the BRS Parcels vans, Why rename the company Roadline UK Ltd if the repaint and transfer application canno be done in a month?