• Driving the message home could take on a new
7th February 1987, Page 8
7th February 1987
Page 8
Page 8, 7th February 1987
— • Driving the message home could take on a new
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Keywords :
Graphic Design, Advertising, Business, Marketing, Communication, Design, Communication Design, Billboards, Mobile Billboard, Billboard, Poster, Technology / Internet, Business / Finance
meaning, with the appearance of a fleet of new mobile billboards.
This new advertising concept, originally designed in France, means that 48Sheet advertising posters can appear on mobile and static display, mounted on specially-designed lowlevel Talbot Express trucks from Warwick Wright of Chiswick.
The cost of the dieselengined van is around 211,000 and London-based advertising company, Advans, has just bought a fleet of five. Advertising space costs around £1,000 per week.