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Lest they forget...
Page 7
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The late Lord Louis Mounbatten of Burma was giving a pep talk to a group of battle-weary soldiers in the Far East during the dosing months of World War II. After years of hard fighting in a theatre of war thousands of miles away from the main battlefields of Europe they were already calling themselves The Forgotten Army. Clearly
Mountbatten had other ideas. "So you think you're the Forgotten Army do you?" he said. "Well, I've got news for you—no-one's ever heard of you... But they will!" He was right too. So how does it feel to be part of Britain's forgotten army? One of the nation's truck operators who every day helps deliver a economic mirade? Has anyone even heard of you? Of course not. Because unless you drive home the message about your 365 days-a -year 'miracle' they're hardly going to think about how important commercial vehides are to their lives. It's not a matter of indifference so much as one of ignorance. Are you content to go through life as one of the Forgotten HGV Army? Or, like Commercial Motor, do you think it's time that finally people understand that what they buy, you supply? CM s campaign is all about visibility. It's all about making the Great British Public finally see the connection between the supermarket shelf and the back of a lorry. Put our sticker on your truck, start being remembered— and get the message across! kiarmauwit Ediftmiectoof.