TISH Rail has now launched on the British public its
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new — even more aggressive — advertising campaign for its freight ices in particular.
he new campaign follows what BR described as "a -off" which appeared in the Ase Magazine — the gazine for MPs — debing haulage as "highway )ery on a huge scale."
R says that the new cam;n is based on research ch "clearly showed the I to create a better underiding of British Rail among ustomers."
also says that such ects of its business as lfreight are taken for -ited, while other parts go oticed.
he campaign will draw !ntion to issues of public interest, says BR, and it will set out to correct "popular misconception" about BR's productivity and the financial support it receives.
"Total cost of the campaign is £500,000 and it is hoped that the additional travel and other business it generates will make it largely self-financing," says a British Railways Board statement.
No decision has yet been taken on whether or not to use a television commercial that was set up in March purporting to show commercial vehicles using unsuitable roads, but the rest of the twophase campaign is to go ahead.