;hop ticket
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IEW SCHEME is being Ii,d in Plymouth by which pie can obtain a free bus at by buying goods from cted shops.
us joint venture is being run 'Iymouth City Transport and Chamber of Commerce, with Western National Bus Corny supplying £9,000 for the ertising campaign.
ne idea is the brainchild of nouth City Transport general lager Peter Sephton who viously pioneered a similar successful scheme in Lin he basic idea of the Bus Shop motion is that a customer is into selected shops and is a specially marked item insting free bus vouchers or nds a specified amount of ney. The retailer then hands ir a bus pass.
The bus conductor then mps the voucher to say ere it was bought, and Plyuth Transport gets a refund n the shop involved.
he response so far from )pkeepers willing to particie in the scheme has been ry good, and the official ening of the Bus Shop ieme will be on October 10.