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World Beaters

3rd May 1963, Page 3
3rd May 1963
Page 3
Page 3, 3rd May 1963 — World Beaters
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Which of the following most accurately describes the problem?

ONCE in a while it is not a bad thing for operators to take a few moments away from the political turmoil that is once again embroiling them and look at different matters. One such subject—and one which is a matter of great importance to the national economy—is the fine export record of the British manufacturing industry, particularly in the past decade.

Britain is the world's leading exporter of commercial vehicles, as the president of the Society of Motor Manufacturers and Traders said last week. In 1962 we exported some £114 m. worth of units, representing nearly 3 per cent of the United Kingdom's total export earnings. In the past decade commercial-vehicle exports have totalled nearly If million units, and have earned this country almost E970 m.

Nobody would suggest that British vehicles cannot individually be improved in some connection or other, for every design must essentially be a compromise; but, as a nation, our vehicles are obviously meeting the American and German challenge in the world's markets. This tremendous competitive stimulus means that British designers can never sit stiff, contemplating past glories; they must forever be striving for improvements. This, in turn, means a higher quality of home-market vehicles than might otherwise result.

And that, as operators will appreciate, is a very good thing for them and their customers.

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