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Radio Cuts Dead Mileage for Brewer and B.R.S.

30th April 1954, Page 82
30th April 1954
Page 82
Page 82, 30th April 1954 — Radio Cuts Dead Mileage for Brewer and B.R.S.
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HOW two-way radio can reduce dead mileage and speed up deliveries has been demonstrated by Whitbread and Co., Ltd., at Bradford, and the parcels section of British Road Services at Leicester. Both are users of Pe equipment.

Whitbread, who distribute Mackeson's stout in the Bradford area, have installed radio in a salesman's car and two 3-ton lorries. The salesman calls at various public houses and if he discovers that a landlord requires an immediate delivery of an extra quantity of stout, the head office at Leeds is contacted by radio.

Leeds transmits a 'message to a delivery vehicle and diverts it from its set round to make the delivery. Each lorry carries an additional quantity of stout for such occasions.

Earlier the company had experimented with two-way radio in the New

castle district. It may be adopted throughout the country.

B.R.S. have been using P■e equipment since October, within an area bounded by Melton Mowbray, Market Harborough and Coalville, representing a circle of 15 miles radius, although vehicles mainly work up to eight miles from Leicester. At present, three vehicles have radio, but another seven are to be equipped.

After vans have left the depot in the morning, a call may be received for an urgent package to be collected front, say, a factory. Were it not for radio, it might not be possible to pick up the package until the following day, It is quite convenient, however, to call a driver Id tell him to deviate from his round to make the collection.

Other departments .4 B.R.S. have visited Leicester to inspect the system. c32

The heavy haulage division is stated to be particularly interested in the possibilities of controlling the movements of transporters by two-way radio.

Mr. W. H. Gray, manager at

Leicester says that radio puts the drivers on better terms with customers Men acquire a sense of importance which gives them pride in their work and a feeling that they are part of an efficient organization.

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People: W. H. Gray, Id

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