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Dealers are reassured over Seddon's future

25th July 1991, Page 10
25th July 1991
Page 10
Page 10, 25th July 1991 — Dealers are reassured over Seddon's future
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IIII Worried Seddon Atkinson dealer principals have been flown to Madrid by Iveco to be reassured about the Oldhambased firm's future as a mainstream truck manufacturer.

The eight distributors — members of Seddon's dealer association — were concerned by a trade paper report which claimed that Seddon Atkinson was stopping making standard trucks to concentrate on specialist vehicles such as tankers and municipals.

The claim, in Motor Transport three weeks ago, quoted

remarks made by Giancarlo Boschetti, managing director of Iveco, which owns Seddon Atkinson's Spanish parent Enasa. Boschetti was said to have told the Economist Intelligence Unit that Seddon would axe mainstream commercial vehicles in the next few years.

We were given the reassurance we needed," says one of the dealers, Henry Dilloway of SA Trucks in Bristol. Boschetti did mention a concentration on specialist trucks in the article, but what was meant was vehicles without Iveco engines, he says.

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Organisations: Intelligence Unit
Locations: Bristol, Madrid

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