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25th April 1969, Page 65
25th April 1969
Page 65
Page 65, 25th April 1969 — today
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nty-one years is no great span of in the life of a company, but for an fidual vehicle type it is a rare longevity. 3y, April 25, the Land-Rover celebrates 21st birthday and it is a tribute to the ntial of the original design, and the id development of its versatility, that and for the Land-Rover is now greater it has ever been.

,nce the model was introduced in 1948 630,000 Land-Rovers have been and this Rover product has earned E300m in export markets throughout NorId.

M's first description of the vehicle was tied (inevitably) -A maid-of-all-work", a nise of versatility which has been eyed in a measure that could not have foreseen 21 years ago. The vehicle was ;abed' as "combining the functions of a van, or a car and trailer, with those of a tractor, thus providing a single vehicle 3h will meet the majority of needs of small farmer, or provide for the stand-by lirements of owners of larger farms. The cle also offers wide scope for works sport, and as a portable soUrce of fer." It has turned out to be much more that !

those days the vehicle was offered only the 1.6-litre engine used in the er 60 but the size and variety of engines available has increased over the years and a prototype 34--litre V8 version of the 1-ton forward-control model (which joined the range a few years back) is the latest example of power-plant development.

The vehicle itself has been developed for applications covering the whole range of goods and passenger transport in circumstances where "utility' in its true sense is the prime factor. To this has been added a still-widening use as a carrier of special equipment both on and off the road.

As recorded in CM April 11, the special Land-Rover display for 1969 was, appropriately, the biggest ever staged. Pictures on this page show just a few of the many specialists applications of the ubiquitous and vesatile Land-Rover.

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