MOTOR COACHING PICNICS.
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Opportunities that Race Meetings Provide for Enterprising Owners.
THERE is a more manifeA desire on
the part of coach owners to regard race meetings as a fine opportunity for organizing outings more on the lines of a picnic than of the more or less stereotyped excursion. The coach owner can no longer make his forte appeal to the public on the score of low prices, for, in the first place, the cheap fares of the railway companies inevitably attract custom which otherwise would go. to the coach owner, and in the second place bookings at cut fares are not profitable to the coach owner. It is, therefate, increasingly necessary for him to strike a new note in his announcements to the public.
In covering race meetings in the north, the question of catering has received much attention from coach owners, and at Chester a few days ago it was interest
serve three or four coach loads of passengers. Probably the best arrangements were those of the New Brighton Motor Coach Co., who, hitherto, had undertaken their own catering at race meetings. On tois.occasion, nowever, the Catering was left in the bands of a Liverpool firm, who, early in the morning, had one of their motor vans on the scene, containing water boilers and all the eqpipment necessary for a party of over one hun dred persons. Immediately the coaches took up their position in the carriage enclosure hot soup was expeditiously provided, this being followed by a. fourcourse luncheon served to passengers on the coaches. Afternoon tea was also given later in the afternoon in the same manner.
Mr. H. Kingham, the managing director of the New Brighton Motor Coach Co., has made motor coach .picnics at race meetings a fine art.
It was noticeable that there were more saloon, buses at the Chester races than ever before, and on the roofs of these vehicles passengers were able to take op an excellent position from which to view the course.