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iii If you really want to publicise your product. involve

21st June 1986, Page 52
21st June 1986
Page 52
Page 52, 21st June 1986 — iii If you really want to publicise your product. involve
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Which of the following most accurately describes the problem?

a Royal. Any PR person worth his/her salt will tell you that.

Latest example of this in the transport field is Lucas Chloride EV Systems who recently handed over to the Duke of Edinburgh a new 7-seater electric "limousine".

The 7-seater vehicle (looks suspiciously like a minibus to me) is a special conversion of the Bedford CF Electric van with an electric drive system developed by — yes, you guessed it — Lucas Chloride, who claim that the limousine:Nan/bus is quite, pollution free, easy to operate and has a performance fully compatible with city traffic with a top speed of 801m/ph (50 mph.) The new vehicle replaces the prototype CF electric passenger vehicle Prince Philip has been using for the past five years, which will now he displayed in a museum of the British Motor Industry Heritage Trust. (If the Prince has a PSV licence. he could operate a local service around Sandringham, come deregulation).

And talking of Royals and

the PR person, did you read that baby Prince William of Wales became the Automobile Association's six millionth member last week, having been elected to honorary life membership at the general assembly of the International Touring Affiance — the worldwide body of motoring organisations?

Tags

Organisations: Automobile Association
People: William, Philip
Locations: Edinburgh

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