WHAT A YARMOUTH OWNER DOES TO ATTRACT CUSTOM.
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THE PROGRANDIE of the Great Yarmouth Motor Coach Co., 139, Ring Street, Great Yarmouth, for the coming season will be on similar lines to that in force last year, i.e., day and half-day tours to surrounding places of interest. In a seaside resort like Yarmouth the longer tours do not make special appeal. tothe public, and the majority of trips from this centre are to well-known places serving the Norfolk Broads.
The company eater more or less for discriminating passengers to whom the comfort and convenience of small-capacity coaches make a special appeal. There are certain advantages possessed by the 24 or 28-seater, they point out, but, on the other hand, an increasing number of motor-coach patrons express a preference for the sanaller unit.
The company have given special attention to the subject of publicity in connection with their -tours, and throughout the season they Maintain an attractive window display at their booking depot, in which some 60 or 70 whole:plate photographs depicting. beauty-spots, wayside scenes and places of interest on the tourneys are shown.
To distinguish their vehicles from ethers on the road the company make full use of a diamond device and the slogan" The Cars with the Diamond Sign." in order to drive home to those seeking pleasure by road the attractions of the small coach, appropriate use is also made of window slips and showcards embodying this sign and the slogan.
The company have two 14-seaters iii use at the present time, the bodies being mounted on Ford ton chassis. The seating arrangement of each vehicle follows conventional lines, but the seats are particularly roomy and provided with double spring eases and sloping back rests, which materially ac-tel to the comfort of the passenger.
Although the standard size of char-a
banes is still popular locally, the company pin their faith to small vehicles. It is a fact, they say, that the public are becoming more critical in their choice of a vehicle for road journeys, and the merits . of the small-capacity coach are fast winning recognition. It is likely that coach fares in Great Yarmouth will, this season, be on a somewhat lower scale. In view of continued unemployment and high taxation, the spending power of the public will re, main low, although. if attractively priced trips are offered, the prospects of a fairly successful season are good.
The company point out that they would like to see the motor coach industry as a whole stabilified by a national advertising programme. They think that this could be effected by the display of a siies of "Travel by Road" posters during the summer, which would do much ta maintain the hold that the motor coach now has on the public. .