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TO DO, OR NOT TO DO?

17th August 2000, Page 35
17th August 2000
Page 35
Page 35, 17th August 2000 — TO DO, OR NOT TO DO?
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Which of the following most accurately describes the problem?

• If a WMS system supported by bar coding sounds like a lot to take on board—it is. But in most cases, it is well worth it, according to Stephen Cross, director of WMS supplier AIMS.

Apart from it being key to good warehouse management, there's also the matter of keeping your customers happy, he says. "The more a haulier ties himself into a supply chain, the more he wiA retain the customer. It's a differentiator. Transport companies need to realise they are part of a supply chain and need to feed and receive information from other parties in that chain."

'Warehouse management is really key to the whole principle of customer loyalty and service," agrees Lynda Greeves, European marketing man

agar at WMS supplier Catalyst. "It's about keeping that customer happy and retaining them for longer. Bar coding is key to all this.*

"Bar coding enables harmonisation throughout the supply chain," confirms Peter Barlow, sales operations director at bar code-reading equipment manufacturer Symbol Technologies. "And terminals allow a warehouse manager to interleave all the activities in the warehouse."

For further information on bar coding contact the Auto-ID Manufacturers'

Association (AIM UK). Tel: 01422 368368, or try the web site, www.aimglobal.org.


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