FLYING COLOURS
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More entries than ever to a higher general standard than ever, made judging of this year's Commmercial Motor/ICI Autocolour livery awards harder than ever. The results make interesting reading ,..
• Grey was definitely the most fashionable colour to paint your wagon in 1988. The judges in this year's Commercial Motor Livery Awards became so heartily sick of seeing it as the backcloth to every other livery in sight that they concluded that one of the big paint manufacturers had obviously unloaded a huge job lot on to an unsuspecting haulage industry.
Our competition this year attracted more than 200 entries, and the standards were high.
The livery awards continue to encourage and promote the use of good design in making commercial vehicles look stylish, memorable and businesslike.
Our judges' brief is to assess whether the vehicle is a good advertisement for the company which uses it, whether the product or service the carrier offers is adequately explained on the vehicle, and whether the livery presents the road transport industry as a whole in a good light to the general public.
To whittle the entries down to a shortlist in each of four categories, the judges examine the livery with several important criteria in mind. These include: O The overall attractiveness of the livery with particular attention to the colours used and the quality of the work O The success of the livery in getting the operator's or customer's message across to potential customers 0 The consistency of which the livery takes the concept of its design around the vehicle as a whole 0 The suitability of the livery for both the design of the individual vehicle to which it is applied, and to the market in which that vehicle operates.
It is a difficult competition to rule over, and as well as the main categories this year's judges had to assess two special awards — the Fasson award for the best livery using self-adhesive materials, and the Freight Transport Association award for the best livery from an operator running 15 vehicles or less.