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SUMMARY Bedford has taken a hard look at the negative

14th December 1985
Page 62
Page 62, 14th December 1985 — SUMMARY Bedford has taken a hard look at the negative
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Which of the following most accurately describes the problem?

points of the Astra Van and answered them with the Astramax. It has the same stylish interior and comfortable ride, but with more payload and a nuich bigger body.

Its 1.6-litre diesel engine may not be as economical as the Escort 55's, but the Astramax 560L1) does offer a bigger load volume and cargo. lfjourney times are important, however, its rather sedate performance when laden must be considered and balanced against :m less fuel-efficient, hut more powerful petrol van.

Its weakest point compared with other diesel vans is clearly its hefty 0,777 price tag 018 more than the Escort 551), and a significant C1,612 more than the highly competitive Citron diesel Visa van.

Purchase price, however, is just one factor in the cost or ownership equation. With its comprehensive line-up of operator services, including various lease, purchase, rental and insurance schemes and its fixed cost maintenance package, Bedford is clearly out to woo as many van buyers as it can.

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