*Musical ride
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Liverpool, home of pop music and new ideas, is trying a novel way of reducing the huge deficit now plaguing the Corporation's transport department. Commercial advertising, along with violin music and a selection from the city transport band, will be piped to passengers of the city's 135 one-man buses if the scheme is approved by the full council. Tapes with advertisements for the Liverpool airport and Liverpool Show have been fitted experimentally to two vehicles, each recorder costing £100. It is hoped that local and national firms will buy advertising time and help to recoup some of the losses resultant upon the strike of municipal busmen earlier this year.
I'm wondering, however, whether the thought of getting hearty announcers peddling their wares on the 7 a.m. bus to work, might prove a little overbearing for the not-yet-awake passenger on a winter's morning and the 15 per cent "permanent" reduction in carryings from the strike might not be increased!