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Shareholders agree name change to Daimler AG
Page 8
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DAIMLERCHRYSLER AG has been renamed Daimler AG at the extraordinary shareholders meeting by a 98.76% majority.
The principle behind the name change, according to Daimler, is to create a clear distinction between the corporate brand Daimler and the group's various product brands It says the corporate brand Daimler will serve to identify the group in its dealings with political decision-makers, the general public the financial markets the business media and its employees Product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra Thomas Built Buses, Orion and Mitsubishi Fuso will serve as its so-called 'business cards" Various production plants will also be renamed with the MercedesBenz, smart, Fuso and EvoBus names